Case Study
Citymall

Sarv's API: The Key to CityMall's Complete Call Handling Automation

Citymall is dedicated to delivering a seamless customer experience by leveraging automation to streamline interactions. Their goal was to minimize manual intervention, reduce agent workload, and provide real-time customer support through intelligent IVR and API integration.

citymall
Related Stats

Let’s Talk in Numbers

  • 1,173+ Employees
  • 300 M+ New-to-internet users
  • 2,420 Cr Total Assets
citymall

CityMall enhances customer experience with automation, smart IVR, and API integration for real-time, efficient support.

citymall.live

Industry

E-commerce

Headquarters

Gurugram, India

Founded

2019

The Challenges Faced By CityMall

Issues faced before partnering with Sarv

  • Citymall struggled with manual processes in handling customer calls. Their existing system couldn’t distinguish between registered and new users, leading to delays and inefficiencies.
  • There was no automation for order-related queries, resulting in repetitive tasks for support agents. Additionally, the lack of real-time call data and reporting impacted their ability to track customer interactions and measure performance effectively.
  • To overcome this, Citymall needed an API-integrated telephony solution that could automate customer verification, order announcements, and post-call reporting—ensuring minimal agent dependency and a smoother customer experience.

What Sarv Offered to CityMall

Solutions that helped them overcome the pain points

API-Driven Call Handling System

Customer Verification & Order Updates

Real-Time Post-Call Reporting

Time-Based IVR Flows

Agent Escalation via DTMF Input

Why To Choose Sarv?

Reasons why most brands are putting their trust in the solutions we are offering:

  • Summary of Offered Solutions

    API-Driven Call Handling

    API-Driven Call Handling

    Integrated with Citymall’s system to automatically determine if a caller is a registered or new customer.

    Customer Order Details via IVR

    Customer Order Details via IVR

    Order Announcement API announces order ID and delivery date for registered users before offering agent support if required.

    Time-Based IVR Conditions

    Time-Based IVR Conditions

    Efficient handling of working hours using condition-based logic for better routing and messaging.

    Agent Escalation via DTMF

    Agent Escalation via DTMF

    Customers can easily opt to speak to an agent by pressing specific keys, only when necessary.

    Post-Call Data Push

    Post-Call Data Push

    All call details are sent to Citymall's system via webhook for accurate records and performance insights.

  • What Makes Sarv Capable?

    Proven Expertise in API-Driven Telephony

    Proven Expertise in API-Driven Telephony

    Built for businesses that require high customization, seamless integrations, and reliable automation.

    Scalable & Intelligent IVR

    Scalable & Intelligent IVR

    Handles dynamic call flows, peak traffic, and contextual responses with ease.

    Secure & Compliant Integrations

    Secure & Compliant Integrations

    End-to-end encryption and compliance with industry standards to ensure data security.

    Custom-Fit for Client Needs

    Custom-Fit for Client Needs

    Sarv tailored its telephony platform to match Citymall’s operational requirements precisely.

  • What All Things Sarv Offers Extra!

    Real-Time Reporting

    Real-Time Reporting

    Instant push of call data to Citymall’s system for timely insights and monitoring.

    Thank You Call API

    Thank You Call API

    Triggered automatically after every call to enhance customer experience and satisfaction.

    Reduced Agent Workload

    Reduced Agent Workload

    Automated processes minimized unnecessary agent involvement, improving overall efficiency.

    Call Analytics

    Call Analytics

    Providing insights into call volumes, durations, and performance to enhance decision-making.

Customer Satisfaction

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