Home

[Infographic] Why You Should Start Using Transactional Emails: 11 Amazing Statistics

In spite of giving ROI of $40 per $1, Email marketing need to keep on proving that it is an active marketing strategy which will really help you to grow your business.
 

Before moving further with why you should trust Email Marketing and should start delivering Transactional Emails, let’s first understand what a Transaction Email actually is.
 

In simple words, “where there is no word like ‘Bulk’ that is where Transactional Email exists.”
 

For example, some visitors visited your website and signed in to your, that is where Transactional Email comes into the role.
 

So, Transactional Email is something which can be seen as the welcome emails, shipping notices, order confirmations, etc. that are really important for your company reputation and for your customer services.
 

Transactional Emails can fall into four categories:
 

  1. Welcome Emails

  2. Thank You or Confirmation Emails

  3. Reminder or Notification Emails

  4. Request Emails

Source: ConversionXL

 

Here are some stats which will guide you that why you need a Transactional email marketing for you and your business.

 

1. Transactional Emails have 8x more opens and clicks than any other type of email, and can generate 6x more revenue. (Source)

(Source)
 

2. Companies who send automated emails are 133% more likely to send relevant messages that correspond with a customer’s purchase cycle. (Source)
 

3. Welcome emails have 320% more revenue per email than other promotional emails. (Source)
 

4. Welcome emails generate 5 times as many clicks than typical promotional emails. (Source)
 

5. According to a Salesforce report, only 42% of companies actually send welcome emails. (Source)
 

6. Transactional Emails get 4 to 8 times more opens and clicks than non-transactional emails. (Source)
 

7. Over 75% of Email revenue is generated by triggered campaigns, rather than one-size-fits-all campaigns. Automated email campaign accounts for 21% of Email Marketing revenue. (Source)
 

8. Transactional Emails that include cross-sell items have 20% higher transaction rates than those without. (Source)
 

9. According to HubSpot, “Thank You” emails enjoy twice as high engagement levels compared to average. (Source)
 

10. Abandoned cart emails have 46.6% open rate, 28.7% click rate, and 5% conversion rate. (Source)
 

11. 38% of marketers are missing out on revenue via Transactional Emails. (Source)
 


Wrapping It Up

Going through all the facts till now you must have understood why you need a Transactional Email Service. Beyond providing a good company reputation, it also provides the most important factor for the growth of any business that is, making your customer feel special and hence delivering an up to the mark customer service.

Related Posts
101 Actionable Email...

Are you confused that how to make your email marketing compelling and from where you need to start? In this guide,...

Pawan Kumar02 Dec, 2017
0
How to Build Email List...

​​​​​​​Do you ever find yourself thinking about how to build a healthy email list quickly to boost the...

Ranjeet Singh03 Mar, 2017
0
Learn How to Make your...

Email marketing is the most cost effective method which never grow old. All what we need is to connect all elements...

Preeti Kaushik04 Mar, 2017
0

Want Actionable Email Marketing Tips That Actually Work?

Sign up below to get access to email marketing best tips and insights
we only share with our subscribers.

We guarantee 100% privacy. Your information will not be shared.

Ready to Get Started?

Enjoy the experience, Sarv is the right choice for you and your business!

© 2018 Sarv. All rights reserved.