What is the Future of Cloud Telephony?

It's surprising to see different kinds of technology that is available to us in present times. Most of the things that we imagine today have turned paperless.
 

Whether you are a start-up, a small and medium enterprise or a big multinational company, there is one next-gen technology that will suit and serve your business.
 

And the technology we are talking about is cloud telephony. Cloud telephony, also known as the hosted telephony refers to voice services in a business or more specifically, it focuses on the replacement of conventional business telephone equipment.
 

The cloud technology is going to stay here for as long as we can imagine.
 

According to a market survey, 95 percent of the businesses are already using cloud technology in one form or the other.
 

In the past seven years, it has been observed that there has been an exponential growth and rise of cloud telephony in India. After all, every business wants a futuristic business communication platform that requires no hardware or software purchases, leaves no messy wires and benefits well in their infrastructure.
 

Cloud telephony that is excessively being used by businesses today, takes over the conventional phone system.
 

Also known as the hosted telephony, it is a voice and messaging service that basically replaces traditional business telephone with a third party voice over services that is also known as VOIP.
 

Your business phone upgrades to cloud with the help of cloud telephony. This has facilitated a major reduction in the costs for all businesses.
 

Around the year 2000, when the BPO industry Boomed in India, cloud telephony played a key role responsible for the growth of this sector.
 

It is not only connecting the extremities of any nation but also working perfectly in the world of business and personal lives.
 

But in spite of its utilization till date, cloud telephony holds a greater potential in store for businesses and enterprise.
 

Since the ISDN network is expected to get turned off soon, many businesses will look forward to switching to cloud solutions. This is especially relevant in terms of the telecom sector.
 

With so much in store for cloud in the coming years, it is not hard to imagine what lies on the other side of the horizon. If you are interested to know about the future of cloud telephony, you are at the appropriate place.
 

Here is what we can expect from cloud telephony in the coming years.
 

1. Empowering startups

Startups are set to benefit the most from cloud telephony. This is on the basis of three major underlying advantages of cloud telephony, which are affordability, scalability, and trustworthiness.
 

These factors are also set to lead the aggressive adoption of cloud telephony in the coming future especially by emerging, cost strained start-ups. Even the scalability of cloud telephony is set to improve in the future, facilitating new and refreshing advantages to the start-ups.
 

This feature is set to be the driving force behind start-ups in the coming years, instead of simply playing a supporting tool. This is because businesses still prefer voice communication than sending impersonal emails to their valued customers.
 

2. Traditional small and medium enterprises

The economy of a country does not simply run on start-ups. The conventional businesses running in the country form a very important part of the economy. Though these traditional businesses are offline, they carry a huge potential of skill and experience, necessary to drive any business.
 

Cloud telephony is expected to be the driving force of the traditional small and medium enterprises running successfully in the country. Cloud telephony could not only help small businesses grow but also provide new platforms for family businesses and micro enterprises.
 

In the coming years, these businesses can expand their customer base globally and aspire to move beyond their local markets with the help of cloud telephony.
 

3. Multi-language support

The cultural diversity of any region calls for multi-language support for any business. Not only your customers feel connected to your brand this way but also feel more open to your business.
 

Cloud telephony provides help to ease this task by helping representatives transfer the customer call to language specialists. It also allows freedom of geographical equation.
 

So no matter where your business is set up in the world, you can easy route customer calls to language specialists.
 

However, this potential of cloud telephony has not been utilized to full extent till now. In the coming years more and more businesses are predicted to worry less about their geographical constraints and focus on providing a better experience to customers using cloud telephony.
 

4. Machine to machine communication

The internet of things or also known as the machine to machine communication is rapidly gaining popularity across the world. The basic idea behind this is to provide smart control of smart devices and machines with the help of mobile apps and websites.
 

IoT also includes providing automated alert to the users on these devices. Cloud telephony products such as YOCC that stand for your own contact centre, can easily dwell into these situations and provide automation through phone calls, missed calls and SMS alerts.
 

Cloud telephony can definitely serve as an alternative in this situation as M to M cannot work without the internet.
 

5. Aiding government agencies

Government propaganda usually faces lack of funds, even though their aim to reach out to a large population and businesses.
 

Cloud telephony can come to the rescue by minimizing costs and opening new channels for communication. Government departments could easily communicate with the people at low costs and greater efficiency using cloud technology.
 

Cloud services such as cloud telephony can not only help businesses grow but ultimately lead to a collective growth in the country’s economy.
 

According to a market survey, India’s public cloud market is expected to touch $1.81 billion by the end of 2017.
 

Thus, in the future, cloud telephony will be the cost efficient backbone of a reliable, scalable and secure business.