124 Billion
That’s the number of business emails sent and received per user per day in 2017. (According to Radicati Group)
Email is the most direct, simple, and effective way to communicate with your prospects.
64% of consumers prefer email to communicate with companies.
As Gary Vaynerchuk said,
The best marketing strategy ever: CARE
Care of your customers and subscribers!
Email is the best channel to show your interest in your prospects and customers, which indicate that you care about them and they will more likely to work with you.
But if you want to get more out of it, you must create an effective email marketing strategy.
REMEMBER, it will only drive new leads and conversions if you’re doing it RIGHT.
Today’s buyer is smart. She doesn’t want any marketing or sales pitch in the email. If you want to win her, you must start an engaging and entertaining communication. Try to add some value in your message.
Email marketing is all about sending the right content to the right people at the right time.
Are you planning to create an email marketing campaign?
Looking for email marketing tips to step up your marketing game?
But don’t know where, and how to start.
Don’t panic!
Industry experts are here to help you. To make it easier, here’s an infographic.
In this Infographic by Sarv, 29 industry experts are sharing their tips and advice to help you understand more about email marketing.
And the best part - all tips are actionable.
You can implement these tips right now to create an effective and successful email marketing strategy.
Use the advice from the brightest minds and stay ahead of the email marketing curve.
“Only send out emails to people are opening them and put all of the people who aren't opening in re-engagement campaign to get them active.”
“Take a look at your open rates and click rates based on day of week and time of day to understand what's happening.”
“Email engagement rates keep falling every year. Improve your engagement by uploading your emails into AdWords and Facebook.”
“Make every email personal. study techniques how to write best emails. Email is the best way to reach influencers.”
“Use clever marketing automation software to personalize your emails far beyond that of simply including the recipient’s name.”
“Stop using the word "subscriber" immediately and Substitute "subscriber" for "community member" to build meaningful connections with them.”
“The content you provide = value and benefits your reader. If your audience finds your emails valuable, you'll build trust and trust drives revenue.”
"If you want to see your message to the primary inbox of your audience, make sure you're only sending messages to people who are likely to engage with them.”
“Remember that you can use relevant data from other systems to segment your list like from your CRM, e-commerce platform or Google Analytics.”
“Design the email so it is clear to read on mobile devices as well as desktops and most likely to pass spam filters (so plain text works better than HTML).”
“By segmenting your lists, you will not only see improve results but also show your contacts that you value them.”
“Ensure CTA asks customer to take the most appropriate action based on where they’re at within the buying journey.”
“The secret to an effective email where subscribers actually look forward to your emails is to always provide value and show an authentic personality.”
“A dedicated welcome email series will not only help you build a great first impression, but build trust as well.”
“Write regularly and as frequently as you can. It'll improve your writing and your relationship with your audience.”
“Drip campaign is the most impactful email marketing strategy. Send emails related to their interests.”
“Understand the customer journey, buying cycle and the people on your list so you can send relevant and valuable messages.”
“It's a wonderful way to scale 1:1 conversations while growing a business' online presence.”
“Make sure you balance content with selling. All content and no selling - you've got no sales. All sales and no content - you've got no sales.”
“Use an opt-in strategy, send valuable offers & make it easy for recipients to share the offers they find useful.”
“Provide highly relevant, actionable, and valuable free content as a content upgrade in exchange for an email address.”
“Each component of your email should have one job to do —avoid making every part of the email a sales pitch.”
“I believe that one of the most important strategies for email marketing is to in the overall plan.”
"Personalized email marketing involves developing highly relevant content for all aspects of the buyer's’ journey.”
“Sending prospective customers cart abandonment emails can help you recover between 5% and 11% of otherwise lost sales.”
“Always reply every single problem/Question of your lists member. Always talk about "single pain point".
“Define what you want to achieve, how this benefits the customer, why you want to achieve X, and how they will action it.”
“Just send plain-text emails. spend more time and energy creating a powerful message, story, & offer.”
“Always have a plan. Define your main objective and determine the small goals you need to achieve.”
I hope this advice helps you cut the noise and improve your email marketing efforts in this year ahead.
What do you think? Which one is your favorite tip? Please share your views in the comment section. I’d love to hear from you.
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