225 Billion.
That’s the number of emails sent and received per day. According to Radicati Group email statistics report.
That’s a huge number!
Did you know, that the first email sent by Ray Tomlinson in 1971?
Email has become a BIG part of your life. Let’s take a moment and think. Do you know anyone who doesn’t have an email address?
Email is the most powerful and vibrant channel to connect with people.
So, it provides a great OPPORTUNITY to businesses to reach their target audience. In today’s world, email marketing is more powerful than ever before.
89% of marketers say that email is their primary channel for lead generation.
Email is 40 times more effective at acquiring new customers than Facebook or Twitter.
Do you know what’s the best part?
Email is a digital glue! You can integrate email with other marketing channels- web/search, video, social media, physical stores, mobile, and cloud telephony.
It’s a driver channel of your marketing strategy which holds all other marketing channels.
But if you want to make it useful for your business, you MUST do it in the right manner.
A lot has changed in the world since the first email was sent. In the last 46 years, people have changed their lifestyle, the way they consume any information, the way they shop or making any purchasing decision.
We live in the “Age of digital consumer.”
If you want to win them, you must be obsessed with them. Understand your audience, their needs and entertain each and every customer individually and personally.
Email marketing works at its best when it’s relevant, conversational, personalized, and strategic.
It’s your prior job to make customers feel, that how important they are.
“The deepest urge in human nature is - the desire to be important.” - John Dewey
But the question is, how can you make email marketing work for you?
There are a HUGE number of emails sent per day. How can you create engaging email marketing that stands out in this noise?
Here, we have teamed up with some of the experts, including email marketing, digital marketing, and best-selling authors, to bring you an infographic (we have also created a free-to-download ebook).
We asked them one simple question, “What is your top strategy or strategies (actionable) for email marketing?” and compiled their exclusive answers/insights into this infographic (and ebook).
You’ll quickly find that all the tips are ‘actionable’. Use these tips to discover which strategies work best for your business.
When it comes to email marketing, there is no “one-size-fits-all” approach. You can make your email marketing with the right approach and tactics. Here are some takeaway tips from these pieces of expert advice:
Write your email in a more human way to build a natural relationship with your subscribers.
Use the customer’s data to personalize your message.
Start a real conversation and give them a reason to respond back.
Be consistent with your timing, sending frequency, content, and brand.
Think about their needs and deliver relevant, helpful, educational and targeted emails.
Understand your buyer's journey, create a buyer persona and build your strategy around it.
Do let us know what email marketing strategies you’re using? Or you have any queries to ask. Share your thoughts in the comment section.
Thank You for reading this infographic post.
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