Email marketing has proven to be one of the most powerful and successful tools in the marketing for businesses over the world. Though it has many benefits that have helped organizations flourish with their strategies and business methodologies, it has also proven to outshine every other social marketing tool.
There are many reasons for the success of email marketing, one of them being its low cost accessibility along with ease of reach to customers spread across the world.
But as much as email marketing eases the task of a marketer, it is also essential to design your campaigns carefully, most importantly keeping in mind your target audience.
Another important place where email marketing has proven to be a boon in the success is starting an online business.
If you have made up your mind to start an online business, I suggest you turn to email marketing for your marketing solutions.
According to recent market statistics email marketing outperforms social media in terms of the number of users and how engaged these users are with your business which can be a great advantageous factor when initiating a business.
Running an online business might seem like a cake walk, but if you are unable to generate traffic for your website or not able to engage the audience with your work and performance you will gradually lose your feet in the ever increasing market competition. This is why we suggest you start your marketing propaganda with email marketing.
Statistics also suggest that email has an ROI of around 4,300%. This can help you manage your budget efficiently since money is a constraint for every starting business.
You might ask why email marketing works best for many businesses in spite of the fact that people are also active on many social media platforms.
This is mainly because, no matter where you hear all the gossips from, people come back to their email inboxes at the end of the day for all their business remedies.
80% of people say they receive marketing messages alongside their personal emails on a daily basis. 70% of people make use of coupons or discounts they learn about from email.
60% of people say that receiving special offers is the top reason they subscribe to an email list from a business. Emails not only provide a sense of security but also it makes you feel that the message has been sent and addressed as per your needs.
You are probably leaving your money on the table if your business hasn’t taken time to adopt email marketing. But in the case here, where you are planning to set up an online business, email marketing can help you achieve your dream numbers and conversions without hassling through different marketing channels.
So, if you are wondering about ways how email marketing can help you start an online business, you are at the right place.
In this article, we will tell you how you can adopt email marketing for your business and how it can help you generate dream numbers for your online business.
Get an Audience
First thing that email marketing can help you achieve is a great audience for setting up your business. How will you know what kind of people are interested in your online business and who will form most of your online traffic?
Of course, you need a list of such people who you want to target initially. Email marketing can help you do so. You can easily build lists based on your target audience and know more about them.
Another important factor to consider is to build up a permission-based list. This means that you need to ask the permissions of your audience before you start sending them emails.
One of the easiest things is to ask them to sign up in return for a small coupon or reward. Because people love things that come to them as free they will not mind liking your Facebook page for an instance or signing up to your email subscribers list.
This way you are getting an audience to initiate your online business and the customers are getting a source of engagement with your brand.
Know Their Needs
Unless you realize the needs and demands of your customers, you cannot decide what you need to sell them.
Consider for an instance that you want to start up a garment store online. Now you are doing this for a specific region or in the winter season. Unless you know what kind of products your audience prefers during this particular season, you will not be able to make an edge for yourself in the market. There is a chance that your audience prefers leather gloves rather than other material, then you should be in a position to sell them what they need.
Since email marketing doesn’t require much rocket science to be learnt for practice, anyone can easily do it.
In situations like this, you can always create a survey form for your audience and ask them about their needs. When you ask people what they want, they are more likely to respond and engage in your email.
Another way is to create buzzing quizzes and reward them with a small token of appreciation. You can use email marketing to direct them to your Facebook page as well.
The most important thing that you can use email marketing is for building relationships with your customers. You can achieve this in a number of ways when starting an online business.
One of the best things about online business is that you can reach out and tell your audience everything that you want through an online portal. You can start up a webinar or let’s say some online tutorial that your competitors haven’t started yet. This way you can catch your audience’s attention and connect with them in your own special way.
Starting up an online business can be easy, but you need constant efforts to keep it right on track and keep it going in the market competition.
The old school email is better because it has proven to outperform social media when it comes to having a sales conversation with your audience.
Thus, email marketing can help you achieve your results and build a lasting relationship with your customers.