Cloud Telephony for Local Cable Operators to Grow their Business

As a local cable network (LCO) operator, you are likely to lose technology such as DTH and wireless TV to larger players. However, there are still many things you can do to overcome the competition and grow your business. Here are different ways a cloud phone system can take your business to the next level.

1. Design a large corporate image

A large part of your customer base prefers to go to a larger player. This is usually because they believe that a larger company can provide a better service.

Obviously, you can't become a big corporation overnight, but you can design yourself as such. How?

Let's start with the first point of contact with your company - the phone. A large company has an advanced phone system in standby mode with smart call forwarding, multiple extensions, and enjoyable music. Such telephone systems are often associated with large corporations.

The great news is that with the cutting-edge technology of cloud phones, you can get all these features at a fraction of the cost. A local cable operator can advertise a single issue through all of their marketing materials. Your callers are greeted professionally and routed correctly. Cloud-based PBX systems are a golden ticket for small businesses who want to leave a great business impression. You can enjoy all these features on any phone - landline or mobile.

You can maintain the image of a professional "big company" even if the whole company consists of two people! Cloud phones help you compete with the big players in the field while staying within your budget.

2. Stop losing sales

Can you answer every call? Probably not. Which essentially means you lose business.

With a cloud phone system, local cable operators can ensure that missed calls do not mean an untapped sales opportunity. The cloud phone solution can store all missed call data while lines are busy or team members are out of the office and store them in a CRM system. This allows you to call back your potential customers and convert many of them into customers.

The cloud phone solution also comes with a CRM system that helps keep track of all incoming and outgoing calls for better call tracking and monitoring. You can view call recordings to see how your telephone operators work and teach them how to do better. It is also very easy to keep an entry in the caller database. Even if they don't buy from you right away, you can always call them with a one-time special offer and entice them to become your customer.

3. Top customer service:

A common reason why consumers prefer to turn to a large established service provider is the quality of the service. It is very common for local cable operators to respond slowly to service requests.

Usually, when you are notified of a problem, it can take a long time to identify, track, monitor, and resolve it. It is not uncommon for this to take up to 3-4 days, which causes customer dissatisfaction, customers leaving your services, and other people being discouraged from buying your services. After all, in this age of accessible entertainment, who wants to wait more than a day to fix a TV!

You can significantly improve your response rate if you have a cloud phone system. Deploying cloud telephony solutions can help you significantly increase your customer service and response rates with CRM intelligence, smart call routing, professional IVR, and more. Make sure that no phone call in the service is missed and that you have a call record to refer to. Recording a call will help you resolve your complaint much faster.

In addition, local cable operators can monitor the productivity of their employees and monitor service requests through call recording features. This simple solution can drastically reduce service deviations.

Focus on what really matters

Cloud phone settings allow you to focus on what matters: customer satisfaction, increasing sales, and growing your reputation. By allowing you to quickly and easily customize your phone system without the hassle of outdated systems or processes, cloud phone systems can make your business better.

Local cable operators may lose their position to larger players, but this does not have to be the case. Deploying a cloud phone system is an incredibly cost-effective way to face competitors and grow your business.