Social media is an immense platform, the number of users on which is increasing with each passing day. This is the reason we can see more and more business turning towards various social media platforms in order to deploy their marketing strategies in best ways.
Social media that comprises of channels like Facebook, Twitter, Instagram, Pinterest, LinkedIn etc, is used by businesses to advertise their products and brand in the social circle.
However, market research suggests that one of the main reasons behind why companies are turning towards social media is because of its extensive reach to the people.
If you are on social media, you probably have an idea of the number of brands that you see in a day and how they market their products to you. You might have also liked the facebook pages of the brands you follow or followed their instagram pages.
While some of them use blogs or facebook posts to tell their customers about something related to their brands, other come up with different marketing tactics or participate in important discussions or Twitter and LinkedIn etc.
All this depends on the type of business you are doing and the type of audience you are targeting for your product.
You can come up with a number of ways to market your products in the social media as per your business requirements and needs. While some of them may work there are chances that many of the popular and over hyped social media strategies are the first ones to fail.
So what should you do?
It is necessary to know what works for your customers and engages them the best on the social upfront.
Here are the 5 social media marketing strategies that actually work and help you attain your dream numbers.
1. Share your post at suitable timing on social media
You might not have considered this point while designing your social media marketing strategy but it forms a crucial part if you want your strategies to actually work instead of just letting it be.
There might not be any confirmation on the exact time to post but market research suggests that there is an optimum timing to post that helps you get to your reach to even more number of people or specifically your target audience on social media sites.
For example, the suggested timing to post on various social media platforms as suggested by the market researcher SumAll are- 9 a.m. to 11am EST for Google +, 1 p.m. to 3 p.m. for Twitter, 1 p.m. to 4 p.m. for Facebook, 7 p.m. to 10 p.m. for Tumblr, 5 p.m. to 6 p.m. for Instagram, and 8pm to 11pm for Pinterest.
Many businesses have confessed to getting even three times more sales by posting about their product on social media at the correct timing and appropriate moment. You are putting so much time creating high-quality content and design ways to advertise your product. Why not do it with the correct timing?
2. Plan giveaways to catch attention
You might have taken giveaways for granted but they have proven a great deal of help in engaging customers and driving conversions for your business. Giveaways are a token of appreciation given to the customers that not only helps in retaining the customer loyalty but also imparts a sense of a healthy customer- business relationship.
Some of the companies come up with coffee mugs or calendars for their best customers. Others come up with even more enticing and personalized giveaways that have an impression of the company so that customers can remember them for long.
It entirely depends on your business as to what you want to give away but whatever they are, always remember that customer love anything that comes to them as free.
3. Select the right message for the right platform
Each social media platform is designed for a particular type of post or content. The businesses who are able to understand this fact and realize it soon before they start posting randomly on any website, succeed much in social media marketing.
Consider that you own a consultancy firm. Would you consider advertising it using Instagram and Pinterest majorly?
The obvious answer is no. You might have a followers page on these sites but relying totally on these social media platforms to the target audience for business of this kind isn’t much profitable. This is the reason why you have to be much careful and consider your choices wisely.
4. Never forget to be consistent
Consistency is the key to success when it comes to social media marketing. A social good and consistent strategy will benefit you in a number of ways such as more traffic, relationship building with customers, better customer satisfaction/retention and better customer service.
Whatever strategy you choose just try to commit to it and be regular in posting your content on the social upfront. This way you are basically highlighting your presence in the social media and the eyes of your customers. Your audience should know that you are constantly existing and making a way for yourself in the market. Consistency will help you achieve your numbers in the long run.
5. Blog value instead of quantity
Another one of the important strategies that actually work in the social upfront is high quality in the content you create. Focus on delivering value to your customers once you finally begin to understand them.
The first step is to know about your customers and the next step is to provide the content they intend to see from your brand. Your content can be blog posts, info graphics, pictures, blog posts, videos, jokes or pictures depending on your brand and the type of network you have on social media.
A social media strategy might seem like an easy affair but it needs as much attention as any of your other marketing campaigns. It might take several hours to build your first plan and you must follow your strategies in the long run in order to see results.
Trust on the strategies that actually work and stay consistent with your social marketing strategy. The key is to choose the right strategy for your business and believe in consistency.