If blogging is a question mark for you and you’re not able to decide whether to love it or hate then I can help you with my story. I simply love reading new stuff, getting knowledge of different fields and being up to date.
This is the thing I like about blogging as it gives me a lot many sources to increase my knowledge and read interesting stuff. That is the best part of blogging!!
Any query? Just type and search.
Boom !!! That’s all.
Yes, we have a mind full of thoughts and ideas, but sitting and writing is the biggest issue with us. That’s the problem with most of us. Right?
But trust me, you have to overcome this issue because writing is something that can help you grow more personally as well as professionally. You wouldn't like to lose some really great opportunities just because you’re quite lazy in writing, especially if it is about your business! According to CMI report, 52% of B2B marketers say blogging will be the most critical tactic to content marketing success in 2017.
So here are some reasons for you that will help you to find a reason to kickstart blogging and if you are already into it then why you’re going all correct.
1. Position Yourself As An Expert
80% of business decision makers prefer to get information from articles rather than an advertisement. The bridge between making the profit and maintaining the relationship with a customer is - Trust. Once your customers will start trusting you, no doubt, profit will start following you.
If you’ll keep on sharing free knowledge and bits of advice to your customers that they are actually seeking for, you’ll build a trust with them. And it will give a reason to your audience to visit you again and again.
Your website is something that will attract people with just a glance specifically your blog. The more you’ll share about your industry the more expert you’ll become and people will start listening to you more carefully.
2. Build Customer Relationship
Your customers will come to you by two different ways:
To make a purchase from you without knowing you.
People will follow your brand.
Now it’s up to you-
Do you want just a one-time random customer? Or
Do you want your customers to feel how grand your offers are?
If you’re here for the 2nd option, then the content is something you can’t leave behind at all. It’ll give your company an identity, a brand recognition.
“Rome wasn't built in a day”
If you have started writing blog posts and after your 2nd or 3rd post you’re depressed with your return, then let me tell you it is something that needs time. You have to make your customers trust you. Something that you’ve to keep in your mind is planting a seed is not just enough to enjoy the sweet fruits, you have to take care of it.
So a blog is something that you have to maintain. It is a platform where you can clear all the doubts and questions of your customers, but all you have to do is to keep doing it.
3. Boost Your SEO
If you’ve installed your blog to your domain, then it has a good chance of getting SEO benefits. Moreover, the keywords you’ll use for your blog posts will mold your customers towards you and will help you in maintaining a keyword calendar.
With this keyword calendar, you can decide the hot and unused topics for your blog posts. Google is giving more importance to fresh content after the new penguin and the Panda update as it is giving more consideration to businesses with blogs. Hence, you can easily improve your website rank.
Featuring a blog as a key part of your website will give you a 434% better chance of being ranked highly on search engines. The search engine spiders will crawl more regularly if more regular contents are updated on your blog.
4. Convert Your Traffic Into Leads
Now you have grown your blogging segment and enjoying a traffic in your blog like crazy. This is the perfect time to give a right direction to your traffic and convert them into your leads. All you’ve to do is introduce a Call to Action in your blog page, some landing pages, and few lead generation forums.
Little information is enough to know what your customers want and hit on their needs in right time.
5. Become A Social Media King
Almost everyone is on social media nowadays. A good businessman always searches for the place where to target and then they invest. If your customers are living on social media than what could be a better platform to hit them. If you’re writing really good content, you’re increasing your chances of getting your blog shared.
A quality article would help you in getting a social presence and hence a right platform where you can actually find people who want you and get some new connections that can be proved as a long-term asset.
6. Help Your Customers
Blogging will not only help your customers in acquiring knowledge from you can also become a help desk for your customers. For any healthy business relations, the communication should be clear and regular. Blogging gives your customers a platform to put their queries.
It will also help you in answering all your queries, at a time, hence will save your time. But you’ve to be regular for it after all slow and steady wins the race.
Which person has never had a question which required a need to Google?
Thanks to the huge content provided by Google, which is helping people to find their answers and that too in a very easy way and not through those newspapers and books.
Content marketing is not changing the behavior of businessmen, but also changing the behavior of buyer’s. If now also you have excuses, then I would advise you to concentrate on the positive aspects of it and carry on with it. So, find your own reason and make a content calendar and start delivering fresh and important knowledge to the world.
If you're an entrepreneur that it’s a stupidity to leave any stone unturned that can help in your growth and to ignore content marketing is something that you can't afford when you're working for the real growth of your company.