Are you in sales?
If yes, then raise your hands.
No matter what, but you’re the one who brings customers and the reason behind the revenue getting collected by any business. A client while dealing with a company or a customer while buying a product, they don’t actually buy from that company or deal with the company they make a relation with the sales representative with whom they are in contact with.
So, if you’re a salesman you have no other choice than being updated about anything and everything about your product/services and have to be present in all the possible places where you can find your customer.
In the world that we currently live in, it’s vital for all of us to have a strong online presence and if you’re a salesman this is something you can’t avoid at all.
You have to make a strong presence to stay relevant, build the brand, and gain more customers. In this super electronic era, more people search online for the products and services. They need as opposed to searching through a phone book.
Where people tend to search online to find just about anything with ease compares favorably to using a directory or perhaps a newspaper which takes a lot of time and extra effort.
It’s somehow official…
Gone are those days where people use newspapers, magazines etc. to search for a product or service.
So, in whatever business you are in, if you’re a salesperson you have to be active online to achieve success.
Here are some reasons why an online presence is crucial for the salesperson:
The Internet never stops, and every platform you go online provides a 24X7 virtual showroom for your business. The internet lets the customers search the products irrespective of the time and place of the research.
It allows potential customers to research your product or service after business hours, and in the privacy of their own home. Failure to have an online presence will limit your opportunities to grow your clients and expose your business.
2. Brand Building
The term, "brand building" actually means building a potential customer's trust in your company or product. Being online not only gives an access to your customer to your product or service, but also provides a clear way for the customer to "check out" your business.
Online reviews and comments from the customers lead to building the image formation of the company’s product and services in the potential customer's mind, making a future sale more likely.
3. Greater Audience
The Internet expands the radius to a much larger area than the few miles local to your business' office or store. Your web presence reaches out to everyone who passes by your virtual doorstep, which could include people from right next door or in another country.
With an offline business, you are limited to a particular geography, which means, only customers in and around your offline store will be able to buy from you. When you take your business online, not only do you make yourself accessible to more customers, you also acquire a larger customer base.
This is because it’s much more convenient for the customers to shop from wherever they want instead of walking up to your offline store.
4. Relationship Building
Online entrance is all about building relationships. This is true for both individuals and businesses. The internet gives voice to your business and makes it more personal for customers rather than acting too professional.
It also gives you the opportunity to truly get to know your customers.
You become visible to existing and potential new customers. When somebody searches for your product, your company name needs to appear. Your current customers can find out more about you by engaging with your site or social media channels.
People like to buy, but they don’t like being sold to. They can browse on their own time and decide if they want to buy from you without pressure. Potential customers that didn’t know you existed may come across your business while doing a Google search.
5. Easier Selling and Marketing
A convincing set of words on your website for your products or services allow your customers to make a more relaxed, informed decision to purchase, as opposed to feeling pressured by a possible pushy salesperson.
At last, all we have to sell. Right!
Being online can help you in understanding your competitors and where the market is standing now. You can build your marketing strategy with the help your social media analysis and a lot more.
When you have a presence online you open up far more ways in which to market your product or service.
Online marketing techniques are one of the biggest ways of driving business and without a presence, you will not have the option to employ these techniques. SEO, email marketing, social media campaigns and PPC advertising are great ways of drumming up business and building your brand but they all rely on you having an online profile.
6. Staying Competitive
It’s vital that you stay up to date with your competition and you can bet your bottom dollar that they have an online presence. If you don’t want to get left behind by the competition, then you need to invest money into the creation of an online profile.
The chances are that your competitors are there and if you are not there also, you could be missing out on potential sales. Having a website makes you appear more credible.
People will assume that you’re well established and professional if you have a well-designed website. Being online gives your business access to a wider audience than those that just walk past your shop front each day.
7. Build Trust
One of the best ways to build trust with your clients is through the presence of your business online, especially when it comes to social media. Customer loyalty is hard to come by but if you are active on social media platforms and can directly engage with your customers, then you will significantly improve your chances of gaining customer loyalty and trust.
Therefore, the online presence of the products and services have become a sort of reality in which people communicate, interact, and obviously trust. It’s good for working on branding and establishing a loyal relationship with the customers, which is something that will help you improve sales in the future.
Whether you are a firm of lawyers, a fashion retailer, or a clinic offering treatment etc, a strong presence online is going to be vital to your success. Hence, whatever the field is the online presence is the most vital step for the industry in order to attain the successful output.
In the digital age, it’s vital for your business to have an online presence. Whether it’s a website, an e-commerce platform, a social media page or a combination of all three, getting your company online will reap major benefits.
Even if your company does not conduct its online presence, customers and potential customers are expecting to see you online. If they don’t see you online, you could be losing out on the opportunity to increase your customer base and get the word out about your business.