Study says, transactions in India increase up to 2X during Diwali [Infographic]

Diwali, also known as the festival of lights, is a five-day festival celebrated by millions of people across the world with great enthusiasm. It’s not just a festival, it represents the victory of light over darkness and good over evil.


It is common beliefs of people that buying new things at this day would bring home the prosperity. If you’re a marketer, business, eCommerce store, offline store, or any other business, Diwali festive season offers you the endless opportunities.


Diwali is a very popular search query across English-speaking countries, with India, USA and UK comprising the top 3 search destinations for Diwali keyword.


So here are some interesting insights, coming from browsing through the entire SEMrush (all-in-one digital marketing suite) and Razorpay (online payment gateway).


In this infographic, you’ll find:

  • An overall number of transactions in India increase up to 2X during Diwali (+91% growth).

  • Buyers persona stats.

  • Top Expenditures by Industry in 2016.

  • Top 5 countries searching for Diwali in Google 2017.

  • Long-tail keywords that have the highest volume (most number of searches in google) 2017.

  • Top Advertisers in Google during Diwali 2016 & 2017.


Check this out:


This infographic is published here by permission.

Related Posts
101 Actionable Email...

Are you confused that how to make your email marketing compelling and from where you need to start? In this guide,...

Pawan Kumar02 Dec, 2017
How to Build Email List...

​​​​​​​Do you ever find yourself thinking about how to build a healthy email list quickly to boost the...

Ranjeet Singh03 Mar, 2017
Learn How to Make your...

Email marketing is the most cost effective method which never grow old. All what we need is to connect all elements...

Preeti Kaushik04 Mar, 2017

Want Actionable Email Marketing Tips That Actually Work?

Sign up below to get access to email marketing best tips and insights
we only share with our subscribers.

We guarantee 100% privacy. Your information will not be shared.

Ready to Get Started?

Enjoy the experience, Sarv is the right choice for you and your business!

© 2020 Sarv. All rights reserved.