Study says, transactions in India increase up to 2X during Diwali [Infographic]

Diwali, also known as the festival of lights, is a five-day festival celebrated by millions of people across the world with great enthusiasm. It’s not just a festival, it represents the victory of light over darkness and good over evil.

It is common beliefs of people that buying new things at this day would bring home the prosperity. If you’re a marketer, business, eCommerce store, offline store, or any other business, Diwali festive season offers you the endless opportunities.

Diwali is a very popular search query across English-speaking countries, with India, USA and UK comprising the top 3 search destinations for Diwali keyword.

So here are some interesting insights, coming from browsing through the entire SEMrush (all-in-one digital marketing suite) and Razorpay (online payment gateway).

In this infographic, you’ll find:

• An overall number of transactions in India increase up to 2X during Diwali (+91% growth).

• Buyers persona stats.

• Top Expenditures by Industry in 2016.

• Top 5 countries searching for Diwali in Google 2017.

• Long-tail keywords that have the highest volume (most number of searches in google) 2017.

• Top Advertisers in Google during Diwali 2016 & 2017.

Check this out:
 

This infographic is published here by permission.