Believe it or not, but we have all become quite tech savvy!
We are all freely flowing in this digital age where technology has become a massive part of our lives. From our smartphones to televisions to our laptops, imagining a single day without gadgets and electronics has now become next to impossible.
Internet and online market platform has made our lives so easy and convenient that we rarely prefer to walk out of our comfort zone by traveling those extra few miles in the local market.
Fortunate thanks to the Internet, as without this incredible superpower millions of people across the world wouldn't have been able to access a single website and that too at the same time.
Big search engines like Google and Bing make it easier for us to search down our required keyword or item. As soon as we hit enter, millions of results display on the screen within no less than a tiny second.
In this blog post, we will discuss a few link building techniques that help to improve search engine ranking of a business.
The online market is one big game!
There are millions of website crawling all over the web. When you type in a particular search, Google displays infinite results. But out of those, users often tend to pick the ones that are displayed on top or maybe scroll through the second search page.
This is the “max” level for an individual before he hits his exhaustion level. Well, the point is with the help of digital marketing strategies you can bring your business back in the game.
Before discussing other SEO Techniques first let’s understand what exactly link building mean as it happens to be the first building block of the whole SEO process.
Links Building is a very crucial SEO process; it actually acts like a foundation for digital marketing. To have a better understanding, let’s hear it through a practical example.
You are all aware of Wikipedia, right? Whenever you search for a particular keyword or phrase, the website page displays a variety of content along with a bunch of external links to other diverse websites.
Links help in building a sense of trust and authenticity amongst users. They form a significant part of making a website appear authentic and genuine to users. Link building is not a one-time process, in fact, it has to be done time to time to keep the business growing.
Link Building in SEO is one of the most challenging job, but also the one most critical step towards success.
Here are a few footsteps in the link building process that are crucial for any business to understand.
Just how organic marketing plays its part like a silent warrior, in the same way, natural links can help in doing wonders for any website portal.
A natural link is a link that is obtained naturally - as in you didn't ask for it or pay for it. They don’t require any specific action to be triggered from the SEO, other than the creation of worthy content and the ability to create awareness about it so that users find it genuine and authentic.
Common examples of natural link building techniques are sharing your content on social media platforms, indulging in guest posts, blog commenting etc.
Once good quality content is uploaded, the next step that an SEO expert has to take is to increase the manual outreach of the business.
This can be done by making users fill various forms, giving them the opportunity to comment on blogs and share their feedback, submitting sites to directories and so on.
Try and generate authenticated links, and don't aim to engage users in any kind of scam link web. We have often seen fake advertisement crawling up on the screen like “Click here to claim a price of thousand millions dollar”, “Click here to win the latest iPhone 7” etc.
These are all Ponzi marketing techniques. Such schemes will never result in lead generation and are not good for long-term perspective growth of business.
Yes, we understand that link building is important for a business, but that doesn’t mean that your website should be filled with tons of links on the entire page. It gives a bad impression to users!
Thus, all the things should be performed with a balance, even being linked to a page with few links is better than unnecessary being involved with a bunch of useless links. Try and maintain a balance and watch out the number of links that you include on your web page.
Guest Posting is basically the process of publishing your blog on a different website or blog portal. In this way, you get to interact with a new set of audience, and if by any chance they love your content it gives users a great chance to get back to you and your business.
Adding a testimonial section in your website is the perfect way to build customer trust. Testimonial link building is always a win-win scenario. Many businesses offer you the chance to say a few words about your experience using their products.
It leaves an everlasting impact on the user and gives him a reason to revisit your website and approach you for business.
Usually, companies neglect the importance of a newsletter. If we strategize the power of newsletter properly, the benefits can be great. Publishing a newsletter helps in increasing user attention and awareness of your readers or clients.
With a good quality and interesting content, you increase the probability of sharing it, thereby increase the traffic to your website.
Here were a few tips on how crucial role link building in SEO plays in a business. Out of various Search Engine Optimization techniques, link building forms the basic platform of other processes.
Hence, if SEO techniques are planned and strategized perfectly then the process of achieving success is just a cakewalk. Build links that are relevant, enriching for both the web and its users. Following the right technique at the right time is always advantageous. Success will come straight away--Guaranteed!