The approach of technology in our society and everyday lives has a huge impact on our lifestyles and the way we live.
Right from our morning coffee to the time we go to sleep we are surrounded by technology that we can’t dispense from our lives. This technology has also entered into the life of businesses and paved way for significant profits for them.
As a result of this, more and more entrepreneurs are adopting a new technological boon called automation for their businesses.
One of the most successful entrepreneurs of the world, Bill Gates has correctly illustrated the fact behind automation,
“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.”
Marketing automation forms the backbone of any organization if used correctly. Not only it has the power to generate new leads but also make them convert and help you earn revenues for your business.
Automation is every smart marketer’s success book, as it has the power to nurture the marketing campaigns across different channels and help in a more personalized communication establishment.
The reason why more and more businesses are turning towards automation, is because apart from all these perks that automation comes up with, it is one of the most cost effective and reliable sources of communication with the customer.
Automation is one of those precious tools that have the capability of maintaining customer trust and plan in a much effective way such that it brings growth returns for the business.
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When you reach out to a large number of people, you are generating more and more leads for your business but it is also essential to make these leads convert because unless they do, your business isn’t growing. Automation lets you generate leads and also helps you convert them to prospects.
Automation takes up your repetitive work and gives you the time to think about other customer critical aspects that will help you enhance your customer experience, ultimately converting leads to prospects.
So, if you are planning to harness automation the right way, you need to plan carefully and think strategically.
Here are a few ways by which you can use Automation to Convert Your Leads into prospects:
1. Automate emails for communication
Every deal requires having one on one conversation with the lead. No doubt it is a crucial part of closing any deal, but it actually up much more time than actually intended. You might be able to speak to only three or four customers in an hour over the call, whereas you can email 100 at the same time.
Automation allows you to ease off your repetitive stuff and instead spend time in creating a more personalized and better customer experience. This experience can be in terms of better and relevant content for your audience, or presenting them with the product or service that the actual need from your business.
Automation also helps you in scheduling your emails. You can plan which of your campaigns must reach the customer at a particular time or specifically when. Email scheduling helps you deliver your content at the right moment to your customer’s email inboxes.
Also, since most of the words in a business email are repetitive you can use automation to create templates for them. Templates are nothing but moulds for your emails that reduce the time you spend in creating the same format or content over a number of emails.
Moreover, market research suggests that you need to send at least four emails to get 97 percent of your potential responses.
This makes way for the necessity and adoption of automation for businesses. And if you are having trouble on settling on any one template, you can easily do A/B testing of your campaign to test for a fitting subject line, format, background or other aspects of your email.
Automation accomplishes the task of lining up your email and scheduling it as per your business's’ requirement within minutes. You can easily utilize this time in building a much efficacious campaign strategy that will turn your leads into your loyal prospects.
2. Re-using content
Automation also helps you reuse your content. Consider, for example, more than one of your leads has the same concern. Instead of creating the same problem-solving content for each of them, you can keep these responses saved in your inbox once and for all and send out immediately in time of need.
Automation lets you keep these responses to popular questions safe in your inbox and save much of your precious time in writing a similar content over and over again.
It also facilitates you to share these responses with other members of your team so that they have previously prepared and loaded information with them, in case a customer approaches them with a similar query.
In order to make your leads convert, your sales rep can easily send the effective responses to them and address their pain points. This is bound to reduce the extra on-boarding time of your reps and also the service receiving time of your leads.
3. A to Z assistance
Automation not just lets you save your time but also helps you identify many crucial lead demographics. You might know a lot about the personas of your leads but when understanding which of your leads will actually convert, you need to know which of your pages are being visited by your leads or the type of content they’re interested in and what their buying cycle is.
All these help you churn out your focus and concentrate your efforts on people who are genuinely interested in doing business with you. It is also important to stay with your leads from the start to finish so that they have a perception of your company as responsible and caring.
On the other hand, automation an also help fix a meeting between you and your prospects. It can easily come up with a day that is suitable for both your prospect and you for a discussion and send gentle reminders to keep both the sides updated.
If used with a carefully planned strategy, automation has the power to drive revenues for organizations by making leads convert into prospects.
However, not implementing automation turns out to be an ultimate growth limiting step for your organization in today’s competing world. So, if you haven’t got started yet, it is time to drive business conversions by adopting automation for your business.