You've developed your perfect product or service, but to get your target consumer to start the ordering process, you must have the correct marketing campaign. This campaign is key to your businesses and can be the difference between success or failure.
The masterstroke Steve Jobs did for Apple's marketing is an excellent example of this.
The marketing revolution he applied was the main difference in taking Apple from bankruptcy to the information technology giant that it is today and will be for a long time.
Apple and Jobs knew that their product was exceptional, but they needed to get the rest of the world to believe in them also. They weren't going to sell themselves. A well-designed marketing strategy had to be devised to ensure the company would grow and be successful.
A great marketing quote from a young startup, Steve goes “Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.”
A company as successful and large scale as Apple is perfect to take lessons from. This infographic we've shared by The Website Group about Apple marketing strategies will help inspire you and your business.