Everything You Need to Know about SMS Campaigns and Automation

It has been over 28 years since SMS came into the scene. The fundamentals of text messages haven't changed much, but if we talk about their uses, it may astonish you. SMS has become vastly popular among enterprises, and its utility is rapidly increasing day by day. Gone are the days when businesses needed to make direct calls in order to interact with their potential customers, thanks to text messages!!
They have utterly overtaken the use of direct calling. Text messages have become the most favorite advertising tool for many industries in recent years.

Nonetheless, in this write-up, we will look at how SMS has become gold dust to businesses and how they leverage it as a powerful medium to acquire benefits. We will also discuss what SMS automation is and its advantages. 

So, let's not beat around the bush and cut to the chase.

High Open Rates

If you send a text message to an individual, the chances of opening & reading your message are over 95% which is much higher than other advertising mediums. The open rate of email is about 11%, as it includes filters. 

So, most emails land in the Spam folder. Therefore, SMS is considered a favorite mode of advertisement to amass the attention of an audience.

Everyone Knows what Text Messages Are

Almost all individuals on the planet know what an SMS is, regardless of what phone they use. This offers an extraordinary opportunity to all businesses to reach out to their potential customers. They can deliver their messages at ease, even if a person's phone is barely alive. 

Additionally, SMS campaigns are comparatively cost-effective and easy to track. Hence, it's considered a stupendous method to promote a brand.

Enhance Engagement

When customers read text messages, many of them click on the provided links, which boosts the engagement on the relevant website, app, etc. 

However, businesses need to add a call to action (CTA) to the SMS; otherwise, they might fail to leverage the advantages from an SMS campaign. Sometimes, enterprises conduct surveys and polls to ensure customer engagement. These practices are pretty effective because they make customers feel that their voice is being heard.

Easy Tracking

SMS campaigns allow you to track performance instantly. You can immediately see those who received your texts along with other analytics, such as how many people opened the SMS, how many ignored it, and how many individuals have responded to the text. 

Other methods of advertisements don't provide enterprises with that much agility, and they are not as straightforward as SMS campaigns.

Conversion

SMS campaigns not only enhance engagement on the relevant platform but also boost conversations. 

However, the conversion rate of a campaign may vary depending upon the offer you provide to your customers and their needs. Nevertheless, you may get higher returns if you offer your potential customers distinctive and more appealing deals. You can also send automated drip text messages to your subscribed customers for better conversion.

Now that you know how SMS Campaigns can help in skyrocketing your business, let’s read below to know how technology has made it even easier by introducing the SMS Automation feature. 
What is SMS Automation

As the name suggests, SMS automation is basically a technique to automatically send and receive text messages based on a business and audience. It helps enterprises enhance customer experience along with conversion rates and customer retention. It even mitigates support & operational costs. 

Read below to know the advantages of SMS automation:

Boost Sales

Text automation allows businesses to send welcome messages, reminders, updates & notifications, and several other kinds of messages without putting in any effort. These personalized messages are pretty attractive; hence, customers show slightly more interest in them. 

Nonetheless, the audience buys more when special offers are sent on special occasions, such as Christmas, Valentine’s Day, Anniversaries, etc.

Reach the Customers at the Right Time

It doesn't take much time to change your mind; therefore, it's vitally important to be there when your customers need you. 

Automated SMS reaches your potential customers at the right time by delivering survey questions and other text messages. The instant response makes customers feel pretty satisfied because they don't feel neglected.

Final Words

The benefits of running SMS campaigns are un innumerable, especially if you see them from an enterprise's perspective. They are easy to run & track; they can efficiently enhance customer retention and sales. And the best thing about SMS campaigns is, they are exceptionally affordable.

That being said, let's wrap this piece of writing up. I hope you find the information mentioned above helpful.