The Modern B2B customer is said to be a digital one.
Why would one say so?
The reason being 67% of the B2B buyer’s journey is done digitally.
9 out of 10 B2B buyers say online content has a moderate to major effect on their purchasing decision.
This is exactly where content marketing plays the hero.
Content marketing refers to creating and distributing relevant and valuable content (such as blogs, videos, and social media post) that does not definitely promote a brand but intends to instigate the audience towards its products or services.
Gaining the customer’s trust by communicating in a way that adds value could be called as the essence of content marketing.
So have you wondered what makes 93% Of B2B brands and 86% of B2C brands use content marketing?
Content marketing ensures to deliver thought leadership by creating high-quality insightful content in a timely and consistent manner that helps in building a long-term relationship with the customers, which then helps in lowering your marketing spend.
Do you want to learn some amazing content marketing stats? Here’s an infographic created by iScribblers, a content marketing agency. Check this out, you'll love it.