6 Business Dynamics Ideal for Unified Communication Solutions

Cloud communication particularly through unified communication is seen as the ideal solution for improving business performance. Today, people want to be hyper-connected and seek solutions that enhance their ability to communicate and collaborate on a single platform. Likewise, we can observe many factors that drive the growth of UCaaS (unified communication as a service).

Unified communication comprises streamlined and integrated communication that offers an unparalleled experience to users and is widely used to assist fully remote or hybrid workforces. This has led to the mounting adoption of cloud technologies by small and medium enterprises.

In fact, experts have found 47.3% of organizations are already using cloud communication solutions and 70% of businesses will adopt UCaas by 2023. Hence, it is projected that cloud-based solutions will have a continued good impact on the business through flexibility, easy integration, and low cost of ownership. Business Dynamics that Drive Cloud Migration Adopting a cloud communication system is a turning point for the industry. There are business dynamics that drive businesses to transform their operations to the cloud. Let’s know what they are.

Business Dynamics that Drive Cloud Migration

Adopting a cloud communication system is a turning point for the industry. There are business dynamics that drive businesses to transform their operations to the cloud. Let’s know what they are.

Rapid Growth of Cloud Technology

As digital India is blooming, we see cloud technology as the major area in India’s IT landscape. Orthodox communication is unable to meet the expectations of the market and the adoption of cloud telephony with its spurring features was a new technique used by businesses to survive in the market.

Fortunately, a market survey has discovered that 95% of businesses have already evolved their systems on the cloud. This is because of the easy setup, improved flexibility, and inherent scalability options that cloud communication offers to our business. Also, readily available software with integration capabilities makes it a first choice for its rapid growth in the future.

Multiple Location Handling

If your offices are located in different locations, then all you need is a unified system to unite your dispersed teams. The good news is that a unified communication system supports multi-site offices on a single point with less administrative pain to your IT staff.

When you set up a cloud phone system for your business, you provide an opportunity for employees to communicate and collaborate effortlessly. With a unified support staff, you can ensure that your customers are consistently connected with you throughout the conversation.

Outdated Communication System

A new and improved communication system is essential for serving customers with their needs. A system that is outdated lags, creates problems in call joining, and also may not have a video feature which is a hindrance to communication.

With the help of emerging technology, a unified communication system will break the silos and leverage business communication. As we are dealing with next-gen customers, we need to have a full hand on technology, and tuning in with the latest trends must be a priority.

Customer Dissatisfaction

Customer satisfaction is a leading factor that impacts the overall growth of call centers. This requires a calling infrastructure properly placed to make customer service consistent, impacting the bottom line of your business.

In fact, a salesforce report has stated that 53% of customers find their interactions fragmented as they found it difficult to interact over multiple channels. This brings us to the importance of cloud phone systems in which you have the power to make communication synchronized and highly personalized to customer needs. With great customization and prompt customer service, you can create a win-win situation for sales staff and customers.

Lower Productivity of Remote Workforce

Since remote working has become the latest trend in many forward-looking companies, the productivity of the mobile workforce will always be a major concern. As far as cloud connectivity is concerned, we have seen advancement in communication technology that helps in remote work trends going forward.

Unified communication solutions are helping businesses with several features like IVR, call forwarding, queue management, audio/video conferencing, call recordings and detailed call analytics. The purpose is to create a flexible working environment by facilitating the opportunity to work from anywhere which boosts the morale and productivity of remote workforces.

Difficulty in Real-time

Update Real-time data is regarded as the fuel of contact centers. When agents lack proper information, they intend to do guesswork, compromising customer service as the result. While the purpose always remains to create an optimized customer experience, call center professionals still lag behind in delivering a proactive response backed by real-time data.

Thanks to a unified communication solution that makes real-time updates possible with CRM integration and reporting analytics for measuring agents’ performance. You can turn your agents into experts and enhance their knowledge and skills by keeping them informed regarding previous interactions already being recorded by the software.

Bottom Line!

If you see your enterprise is facing such business challenges, it's high time you migrate your system to the cloud platform. With inherent scalability, flexibility and reliability, it can transform your business communication and take your business to new heights. So, the bottom line is that a unified communication system is a worthy investment to make as it can help you take a small jump from a traditional system to a cloud system with zero upfront costs and low maintenance requirements.