Take a second to sit back and think about your favorite brand. What comes to your mind first - their logo.
An engaging logo matters more than you think - so pay attention to it and make it stand out. Have you ever thought why Coca-Cola rarely changes their famous ‘red’ logo?
How can you make the logo stick into your visitor’s mind for a long time?
Need inspiration? Let’s jump to the list of some well-known but creative and smart logos with hidden messages - they look simple at first glance but soon you realize how amazing they are.
As you can see these logos can easily grab a visitor’s attention. These brands logos shout about their brands (and work). I'm sure you never knew brands like FedEx have hidden symbols within their logos.
That why logo is one of the most important elements of your branding strategy. It gives an idea of what your business is all about.
“A company’s logo is its shorthand, a visual cue that tells a story of the brand’s culture, behavior, and values,”
So learn from the best and craft an attention grabbing logo which can represent your business.
What’s the identity of a good and effective logo in your eyes? How many of these 12 hidden messages did you know? or do you want to share your favorite brand logo message? Please share in the comment section.