AB Testing Email Marketing A/B Split Testing

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A/B Split Testing

Send and compare two or more versions of a mailer to see which one performs better.

Improve your approach and increasing revenue. Lets decide your customers what they want to see.
Send most efficient emails.

background Layer 1 Type Run Time Condition Winning Perform a Test B C Send Mails Variants Variants A Remaining Campaign Choose Winner
Design A/B Testing

Choose What to Test

Learn what attracts your customers through
A/B or Split Testing.



From name

From Name/Reply-To

Email Content

Email Content


Multi variant Customized Case

Size of Test

Add as many as 10 variants for your test. Nothing is larger than this. System will automatically give a color to each variant. Just for your easy.


Size of the Test

Distribute contacts between test variants just by dragging. A quick view will show you that how many mails will be sent via each test variant and the remaining volume of the mails which will be sent via winner variant. Please have a look on the demo below.

A 20%


B 20%


C 20%


Winning Variant



Decide how to choose A Winner

Set a winning condition and we will automatically select the winner and send the remaining campaign.

  • The variant with the highest open rate wins

  • The variant with the highest unique open rate wins

  • The variant with the highest click rate wins

  • The variant with the highest click rate on the selected links wins

  • The variant with the highest interaction rate wins

  • The variant with the lowest unsubscribe rate wins

  • I will choose winner manually

Quick, Easy and Interactive Setup

An intelligent testing environment where it is very easy to setup your split test in a few minutes

Drag to set priority order of variants in case of a tie to choose winner.
Slider to distribute contacts between variants and final-run.
Set a duration for which test will run.
Manually select winner at anytime.
Real time selection of contact.

In-sites of A/B Test

Split test may help you to better understand about the nature of subscribers. You can learn from test results about,

  • How to design an effective subject line?
  • Is it helpful if you use Name of the subscriber in your subject ?
  • How does a From-Name effect the open rate of the campaign ?
  • Is your mailer designer worthy to be paid ?
  • What is the best time range to send mails to your customers ?
In-sites of A/B Test

All Features

Ready to Get Started?

Enjoy the experience, Sarv is the right choice for you and your business!

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