Personalizing your email campaigns is a proven way to increase your open and click-through rates.
Analyze your open and click report according to the geo location of the subscriber and target your customers directly based on their whereabouts.
Every business has its own relative information. Custom Field feature gives you liberty to store important data so that you can target them more efficiently.
Not only you but also your subscriber can share your mailers on their social networking accounts.
Instead of scheduling mails on single list select more than one contact list and send campaign on all of them at once.
Send preview mail on an email id with all the dynamic tags replaced by subscriber data just to avoid last moment errors.
Images are the heart of mailers. Store as much as you want.