Case Study
Mahatma Jyoti Rao Phoole University (MJRP)

Enhancing University Communication with Sarv’s Cloud Telephony Solutions

Mahatma Jyoti Rao Phoole University (MJRP) is Rajasthan’s first private university recognized by the Department of Scientific & Industrial Research (DSIR) as a Scientific Industrial Research Organization (SIROs). The university offers programs in Engineering, Architecture, Science, Arts, Commerce, Management, IT, Law, Agriculture, Fashion Designing, Education, Healthcare Science, Allied Sciences, Journalism, and more.

ITM Group of Institutions
Related Stats

Size of the Client Business We Are Managing

  • 12K+ Active Students
  • 350+ Courses
  • 27+ Years of Experience
  • 96% Placements
mjrpuniversity

Our journey began modestly with a small college in the Arts, but it has since evolved into a dynamic educational ecosystem. We have established various institutions, including MJRP College of Education, Ambassy Millennium Senior Secondary School, Ambassy School of Nursing, Human Resource College of Veterinary Science, MJRP College of Engineering & Technology, and MJRP College of Corporate Management. In 2009, our university was officially established, spanning over 100 acres along the Jaipur-Delhi highway.

mjrpuniversity.ac.in

Industry

Education

Office Headquarters

Jaipur India

Founded

1993

The Challenges Faced

The problems they were having before joining hands with Sarv.

  • MJRP University struggled with communication inefficiencies due to the lack of a centralized contact number, unorganized call routing, and no automated SMS acknowledgments.
  • Important inquiries were often missed, and there was no system for course announcements during call holds. Additionally, the absence of a cloud-based setup led to infrastructure limitations.
  • To address this, the university needed an automated telephony system with intelligent call routing, SMS automation for instant responses, and a call tracking mechanism to ensure no query went unanswered.
  • A cloud-based solution would streamline communication, enhance student engagement, and eliminate infrastructure costs.

What We Offered

Solutions that helped them overcome the pain points.

Centralized IVR System

Automated call routing SMS

Missed call alerts

Cloud-based telephony

Why Sarv

Reasons why most brands are putting their trust in the solutions we are offering?

  • Brief of Solution We Offered

    Centralized IVR System

    Centralized IVR System

    A single contact number for seamless student and guardian interactions.

    Automated Call Routing

    Automated Call Routing

    Directs calls to the right department instantly, reducing delays.

    SMS Automation

    SMS Automation

    Engage users with interactive, quick-response options.

    Missed Call Alerts

    Missed Call Alerts

    Streamlined, efficient survey and feedback gathering.

    Cloud-Based Telephony

    Cloud-Based Telephony

    Gain insights with detailed, data-driven reports.

  • What Makes Sarv Capable

    Education-Focused Communication Solutions

    Education-Focused Communication Solutions

    Tailored IVR and telephony systems designed for universities.

    Seamless IVR Integration

    Seamless IVR Integration

    Expertise in aligning automated communication with educational workflows.

    Scalable & Future-Ready

    Scalable & Future-Ready

    Flexible solutions that grow with the university’s expanding needs.

  • What We Offered Extra

    Call Analytics Dashboard

    Call Analytics Dashboard

    Real-time tracking of student queries for better insights and response management.

    CRM Integration

    CRM Integration

    Seamless connection with existing systems for efficient student data management.

    Scalable IVR Solutions

    Scalable IVR Solutions

    Easily adaptable to handle increasing student interactions as the university grows.

Call Flow of the Process

Student/Guardian Calls the Centralized Number
Step 1

Student/Guardian Calls the Centralized Number

  • The call lands on MJRP’s centralized IVR system.
Automated IVR Greeting & Call Routing
Step 2

Automated IVR Greeting & Call Routing

  • The IVR plays a customized welcome message.
  • Based on keypress input, the call is routed:
    1. Press 1: Admission Department
    2. Press 2: Course Information
    3. Press 3: Examination Cell
    4. Press 4: Administrative Office
    5. Press 9: Connect with a Receptionist
Live Call Handling or SMS Notification
Step 3

Live Call Handling or SMS Notification

  • If the call is answered, the department handles the query.
  • If the call is missed, an automated SMS is sent to the student, and a missed call alert is sent to the receptionist.
Acknowledgment & Follow-Up SMS
Step 4

Acknowledgment & Follow-Up SMS

  • After every completed call, an acknowledgment SMS is sent to the caller with:
    1. Contact details of the concerned department.
    2. Additional links for course brochures or FAQs.
Call Recording & Analytics
Step 5

Call Recording & Analytics

  • All calls are recorded for quality monitoring.
  • A real-time analytics dashboard provides insights on call volume, response time, and resolution efficiency.
Customer Satisfaction

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