SMS is one of the fastest and most reliable ways to engage with your customers. In India, there are 696 million smartphone users (Source). If you are not running an SMS Marketing campaign, then let me tell you a few things to change your mind.
82% of people keep their notifications turned on for SMS.
95% of business/ promotional messages are read within 3 minutes of being sent.
The average response time for an SMS is 60x faster than email.
45% is an average conversion rate of an SMS campaign.
So, let me suppose you got impressed with these numbers and opted for SMS marketing. Another assumption, customers also opted-in for your SMS notifications. Now the big question; what should you send them?
You don’t want to bother them with unnecessary notifications. You need to constantly deliver value to your customers, and if you fail to do so, they will either opt-out or start ignoring your messages.
So before we start, learn something useful first.
Why should you go with Long Code Number?
Long-code is used to cover a small number of audiences, and it looks like a normal mobile number. But one thing that makes it content-rich is that it supports media like images. Also, a user can reply directly to your message in the chat, unlike the short-code where you have to attach a link or phone number to chat with your customers.
So which one is right for you depends on what your needs are. If you need guidance, have a conversation with our team first over email or phone. Or follow up the article to gain a basic understanding.
We all have seen this offer condition more than once in our life; the Offer is limited to new customers. It is frustrating and you are not the only one feeling this. So many brands make new offers that are limited to new customers only to attract more customers. Then what about old or loyal customers?
Who does not like to win? Humans are competitive from their birth and you need to make a benefit from this because you are also in competition with other businesses. Running competition through your SMS campaign is another strategy to make your leads strong.
You can make your SMS like this:
Reply with X-MAS to enter the Biggest Sale This Christmas and get a chance to win ___________.
Want to win the trip to XYZ. Then text TRAVEL to 123-456-7890 and answer to
Start Creating Hype:
People will not take interest in your business unless you show them what you have for them, and sometimes you need to show them what is next. If you are planning for a sale, then you should start hitting your audience with SMS.
If you are using short-code, send them links to your products to gain their attention. If you are using long-code, send the product image attached with SMS.
Not just that, you can also use this service as a reminder of the sale’s end.
The best way to know what your customers need is by doing some surveys. You can not know what they need unless you ask them straight. Target a big number of audience at once and ask them the essential questions you seek answers to.
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These are some ideas that can help you increase your sales using SMS marketing. If you want to know more ideas like these, stay tuned with us or subscribe to our newsletter, we will let you know when we post the next installation of this article. Till then read our other articles on resource or blog.