Phone Number Masking: What Is It, How It Works And Its Benefits

Phone numbers are essential components of our day-to-day life. We use it in diverse activities, from online shopping to enquiring about services or even in logins related to several social media handles or even websites. Privacy is a legitimate issue in this domain, considering the vitality of phone numbers.

Are you looking for smooth swift and effective communication with your customer along with secure business transactions? If yes, then masked phone numbers are your one-stop solution! It helps your customers and agents to connect through a proxy, therefore, displaying a masked number. 

Such practices help companies to enhance customer satisfaction and loyalty towards the brand. 

So what are you waiting for? Dive in this guide to understand the nitty-gritty of masked phone numbers.
 
What is a Masked Phone Number?
 
Do you want to protect the identity and privacy of your agents/ customer care executives and customers? If yes, all you need to have is a masked phone number. A masked phone number enables the callers to keep their number anonymous as both the caller ends are connected with the help of a proxy or third party.

In this way, the actual identity or the phone number of callers remains unknown even after the regular direct communication between caller and receiver. Moreover, the masked numbers also help you in maintaining anonymity in chats.
 
How does the call masking solution work?
 
The following points encompass the working procedure of how a masked phone number facilitates communication. 

Let’s learn it through the cab booking example. 
 

• First, the rider requests a ride on the application that masks the phone number.
• The rider, in turn, connects with the driver.
• Consequently, the app (or the software for masking phone numbers) creates a false phone number that appears to the rider.
• The call comes to the platform that supports the masking of phone numbers, and it asks for the driver's private number.
• When the driver gets the call, the phone number masking platform hides the actual number of the rider.
• Eventually, both the parties are on call, none of them gets to see the numbers. Hence the optimum level of privacy is maintained.

Benefits of masking calls
 
Businesses can leverage several benefits from phone number masking services. The communication between both parties (customers and sellers in the case of companies) becomes more swift, smooth and maintains privacy. 

There following are some of the advantages that businesses can enjoy after masking their call numbers:
 
Call Tracking

Masked phone numbers allow businesses to record, track and analyse the communication between the customer and agent, which would not be feasible in the case of real numbers. Analysing such conversations will help businesses understand how the agent addresses customers' needs, what are the positive points, and where he should strive to improve skills to make the user experience more satisfactory and practical.
 
Secure Transaction

The best way to inhibit personal transactions and limit the stakeholders to healthy business transactions is to mask individual phone numbers. Using a masked phone number through a third-party proxy enables you to secure your transactions altogether.
 
Instant Communication

The masked phone numbers allow you to instantly reach your customers and facilitate a trustable and robust connection. Along with the immediate solution, it also offers you safety.
 
Enhanced customer loyalty

Using a masked phone number enhances the trust and quality of customer experience and binds the customers with your brand in the long run, thus making them more loyal. On the other hand, it can also help you attract other customers.
 
How is call masking used across industries?
                     
Management of agent and customer conversation

Companies use masked phone numbers to manage the conversation between vendor and seller by easily monitoring, tracking, and analyzing the call records.
 
Delivery tracking

Companies use masked phone numbers extensively during delivery services because they can quickly reach out to the delivery agent without having their private number.
 
Industries that use phone number masking
 
Several platforms use masked phone numbers to facilitate better and quick communication without breaching the privacy on either end of the phone. Some of the examples of industries are:
 

• Marketplace
• Cab and bike aggregators
• Ecommerce Platforms
• Food delivery companies

Difference between virtual numbers and masked phone numbers     
 
Virtual phone numbers are permanent numbers provided to the business to decrease costs. They are active all the time. Contrastingly, masked numbers are not endless and are active for only a limited period. Their primary purpose is to maintain safety and privacy for the business and the customers.
 
Concluding Remarks
 
Masked phone numbers are no less than a blessing in disguise. They help businesses achieve swift, soft and satisfactory communication with the customers. Masked phone numbers empower you to fabricate a dedicated brand image, record calls, examine them and attempt to deliver a highly efficient business. 

We hope this article informs you about the 100% practical benefits and features of masked phone numbers. Drop your queries and views in the comment section to interact with our experts about how masked phone numbers can benefit your business.