eCommerce is one of the fastest growing markets in the world today and with each passing day, it isn’t difficult to notice more and more businesses stepping into the eCommerce market.
But in this era of extreme cut throat market competition between so many parallel businesses running, there is a need to distinguish your business from the rest of others.
Not only this but to keep your ongoing eCommerce business running you needed to have your own promotional strategies that will help you see the desirable numbers for your business such as a great traffic on your online store and increased conversions etc.
How to promote your online store accounts for a million dollar question the response of which is comprehensive and as per the requirements of the business. But you need to be smart and have a long term goal when you are planning to promote your eCommerce online store.
It is definitely going to take a lot of constant work and is equally easy with appropriate strategies. You may also have to try new tactics and look from an entirely different point of view when promoting your business.
What I mean to say is businesses need to be prepared to get out of their comfort zones to promote their online shops and get more sales and customers online.
Another one of the main points is to monitor the response that you get by applying different tactics and then considering what’s best for your business. There are possibilities that what has worked perfectly for your competitor might not work in a similar manner for your business.
The whole point of promoting your online store is that you need to make the customer realize of your online presence. And what better way is that apart from promotions?
So if you are all set and made up your mind to promote your online store, you are at the right place. We bring the best worked upon promotional strategies that will not only bring customers for you but also boost your business. Read more to find out how:
1. Keep offering regular deals
Deals are an integral part of the eCommerce world. They also form one of the most customer engaging factors. There is no denying fact that anybody would love something that is given to them for free or on great discounts.
Another way of saying this is that try to step in the customer’s shoes. As a customer why would you choose to buy from a particular online store? One of the biggest reasons can be discounts or constant deals.
Most online marketers or stores give their customers the option to apply promo codes during their checkout processes. This enhances the buying experience and is also a great tactic to entice the customer.
Be sure you do the same and do not fall back on updating your customers with constant deals and coupons. This way you are getting great web traffic and engaged customers.
2. A blog is a must
Another one of the key factors that help you promote your online store is maintaining a blog. A blog is more than a great way to establish yourself as a leader in the market and stay in touch with your audience as well.
When you write posts for your blog, make sure that you provide a backlink to your online store there. This is ultimately an indirect way of directing your customers to your online store and promoting your business.
But make sure that your content is thought provoking and compelling. For example, if you have an online store and sell garments, you can have a fashion blog that feature ultimately the clothes on your online store.
3. Offer video tutorials
You can also offer video tutorials to your customers that can be a great way to promote your online store. Videos are one of the best ways to catch the attention of your customers and promote your online store since you are also able to post on multiple media platforms.
This way you are establishing your online presence everywhere and getting the customers know about it. Going back to the example where you are selling garments, you can make a tutorial that shows how to drape a sari or a scarf in different ways.
The fashion struck audience is bound to watch such videos and come to know about your online store. You can also think about the questions that customers keep on asking you all the time and try to build your content on that.
4. Highlight products on social media
Social media is the most powerful tool to reach out to a wide audience. Because everybody is using social media platforms like Facebook, Twitter, Instagram, LinkedIn etc it can be used in an effective way to highlight your products on the social up front.
You need to post regularly depending on the number of followers that you have. Post enticing pictures of your products as images are better at catching the eye. Always include a direct link to the product that you are advertising. This is for the ease of customers so that interested customers can get our product within no time.
You can also ask your purchasers to post a picture of them wearing your products and offer something in return for it like a voucher or a discount coupon code.
5. Try email marketing
Email marketing might seem like an old school tool to you but it can help you promote your businesses in amazing ways. Because a large number of working people trust emails and keep on checking their inboxes frequently you can build a list and send them emails regarding your online store and products.
There are a number of ways to promote your online store through emails. You can offer discount coupons, hold quizzes, provide a link to your blogs along with the backlink of your online store in your emails.
Make sure that you add a catchy subject line that will increase the chances of getting your email opened.
These techniques can help you achieve an edge over your competitors in the market and promote your online store successfully. Thus, come out of your comfort zones and take the initiative to apply different tactics. Then monitor the response and see what works the best for you.