Sarv Smashing the Lead Management for SMAAASH

SMAAASH one of India's acclaimed gaming and entertainment centers that marries sports, virtual reality, music and dining into an immersive, evolved, interactive and innovative social experience for family, friends and children alike. Helmed by creative ideator Shripal Morakhia, SMAAASH renowned in the field of sports simulation technology and proprietary gamification technologies such as a unique twilight bowling zone, motor racing and bike racing simulators and the go-karting tracks.

Services Used

Missed Call Solution
Challenges Encountered

These are the problems that SMAAASH was facing before

  • When a user missed call on a particular number a unique code will be generated as a Back SMS to the caller.
  • Customer will show this SMS for redemption to the cashier of the stores.
  • The Cashier will search for the exact code or customer’s mobile number on the panel.
  • The page will show mobile number and code if it's not redeemed.
  • If redeemed it will show - already redeemed with the date of redemption and redeemed by mobile number.
  • Code will be Auto Expired on the same day (Midnight).

Solution Served

Missed Call with docket (an automated code redemption tool). A Customer gives a call on missed call number. Unique code is generated as a back SMS to the caller. This code is redeemable at Smaaash stores. Cloud Telephony docket feature helped Smaaash in code creation and redemption and achieving the desired results. SMAAASH used different Missed call numbers to different stores all over India.


SMAAASH has stores in multiple cities and wanted to opt the solution on a single platform for lead management. A Powerful dashboard helped them to check all the stats in real-time. Individual accounts for each geographic location all over India.

Words of Satisfaction

" Just wanted to share a quick note and let you know that you guys do a really good job. We went with because they offer all the tools under one platform. It’s really great how easy your pages are to update and manage. We are happy that you have made significant moves to continually innovate and add new features. "

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