Mazbooti of Emami and Sarv Together

Emami Cement is among the leading cement manufacturing companies in Eastern India. (Source: CRISIL Report) Emami Cement established an installed manufacturing capacity of 5.60 million metric tonnes per annum (“MMTPA”) in the first two years of commercial operations, making Emami Cement one of the fastest-growing cement companies to achieve such feat amongst cement manufacturers operating in Eastern India.

The company was awarded the ‘Brand of the Decade 2018’ award in the cement category by ERTC Media and the ‘Brand of the Year – Cement Segment’ award for excellence in building and construction at the National Awards for Marketing Excellence by the Times Network in 2018.

The Vision Emami Had

Emami cement identifies the need and was looking to accomplish the mission-

  • Want to connect with Retailers and customers through a helpline number.
  • Bridge the gap between Emami Cement Team, Retailers and customers.
  • 24*7 Helpline number for any query related to the program running for retailers.
  • Want to promote sales programs to retailers all over India.
  • Need outbound call system to inform all retailers on earned points every week or month.
  • Enhance Employees productivity, need to manage systems to handle incoming calls.

In order to achieve this vision, Emami was introduced with several different solutions under the umbrella of This not just supported their vision but brought along their culture too. With this in mind, these solutions were brought into the light.

  • IVR
  • Call-Center
  • Incoming Call
  • Call Forwarding
  • 24*7 Toll-Free Support
  • Log Report
The Team Behind the Solution is the leading company providing the solution of digital communication. Sarv’s Toll-Free or cloud telephony services platform is well designed and developed, keeping hurdle, from small to biggest, in mind. Cloud telephony platform from contains world-class features which provide a highly satisfying solution to the customer. is helping Emami Cement to overcome their challenges handling and maintain the call traffic

Emami Cement enjoyed the Following benefits with

  • Retailers direct registration via. Toll-Free service and confirmation through an outbound call system.
  • Language,Department and Time based agent Management.
  • Retailers now connect as per Language and department.
  • Customised Reporting Dashboard for all call logs with search functionality.
  • Recordings of all inbound & outbound calls available on GUI.
  • Hybrid Telephony Solution where Agent can attend and dial call through cell-phones.
  • A Platform with Live call tracking,call-transfer and mini CRM facilities with on-call notes making facility.
  • Separate login for each and every agent with the admin login to track daily reports.
The Vision Both Saw Together with its excellent solution building strategies and functioning was able to complete the Monograph and we achieved followings:

  • With Sarv’s Cloud-Based solution, it’s easy to operate and handle calls, recordings and other data of all the callers according to language and state wise.
  • offers the flexibility of office, remote and even home working for key mobile workers.
  • Enjoying a user-friendly centralised platform, multiple retailers and customers can connect to the helpline number over a single period of time.
  • Enhanced Emami Cement employees productivity.
  • Able to fulfil the gap between Retailers & Emami Cement Team with the vision of promoting Emami Double Bull Cement on higher sales graph with customer satisfaction.
  • Multiple agents are being managed over a single platform. Cost-Effective solution for a large scale setup.

Words of Satisfaction

" SARV provides seamless service with minimum downtime and with adequate redundancy planning. Their team members are committed and are keen to understand the requirements of the client on the basis of the industry. Their reports are prompt and on time. I would like to wish them the very best for the future along with a word of recommendation to everyone "

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