Helping DB Corp To Market and Compete
with Our Excellent Services

Dainik Bhaskar Group is Urban India's #1 newspaper group and has 5 newspapers with 65 editions. The group has a readership of 2.05 crores. They are into media businesses like printing Newspapers, Radio and Digital Application.

Overview

They were using conventional methods of advertisement like radio, television and newspaper but the same are not much sufficient in today’s competitive market. They were looking for a solution to reach out to the maximum number of people without investing plenty of money and manpower. They required services using which they can communicate with their existing customers effectively and grow more leads in a single platform. It was also important for them to rectify which medium is giving the best return on investment so that the company can invest efficiently in different advertising methods.


Objectives

Db Corp required virtual mobile numbers which can handle over 1 million missed calls in a day for running campaigns to generate leads i.e “Campaign Jeeto 21 Crore” and “Bhaskar Utsav”.

  • Db Corp required VMN to receive 5lac-8lac SMS in a day.
  • 24*7 service support receptionist to assist existing customers.
  • Promote running Bhaskar campaigns all over India via SMS
  • Automation like sending “Thank You” and “Welcome” SMS to subscribers.
  • Send Survey Voice Calls to capture feedback.
  • Designing Customized Webform for “Bal Bhaskar” and “Young Bhaskar”.
Success Metrics
  • Sarv has handled heavy traffic of Missed Call from any given campaign.
  • Longcode solution by Sarv helped to receive SMS in bulk and automation allowed to send an instant response.
  • Sarv created customized Contact Web-form which helped to record the data of generated leads.
  • Cloud Telephony Solution of Sarv strengthens the Db Corp with comprehensive marketing, sales, and customer support solution.
  • Sarv has managed numbers of channels as per the daily requirement of call flows.
  • Easy monitoring and auditing of reports.
  • ROI helps to evaluate the best marketing channel and invest in future accordingly.
Words of Satisfaction

" I am using Missed call services of Sarv from last 3 years and it is running extra ordinary . Sarv team is very supportive and attend our queries 24*7. Sarv Director is dynamic and always ready to take challenge and work on new technologies which is running in Market. "

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